Ethan Stephens
Marketing Team Leader With Analytical and Paid Media Experience.
ABOUT
I’m a results-driven marketer specializing in building data-backed digital strategies that integrate paid, organic, and emerging AI-powered approaches. I lead teams with clarity and accountability, ensuring every initiative is executed with precision and measurable impact. Outside of work, I live in the DFW area with my wife, two dogs, sheep, and horse. I’m passionate about fitness, the outdoors, and catching a good rodeo whenever I can.
SKILLS & EXPERTISE
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Paid Social - this is how I began my career in digital marketing. I remain an expert in the field and continually utilize the skill.
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SEM - Going hand in hand with paid social, I developed an advanced, working knowledge of Google Ads.
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Analytics - Utilizing GA4, GTM, and learning platforms like Hubspot is a basic requirement for digital marketers. I love the data, setting up connections, pixels, and digging through excel spreadsheets.
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Team Leadership - From my first career in retail management until now, I have managed direct reports and led cross functional teams for over a decade.
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​Marketing Strategy - For all things digital, influencers, and events. I plan the timing, target audience, KPI goals and then execution.
WORK EXPERIENCE
2/2024 - Present
Corporate Marketing Manager
Paid Media Manager
Equine Network - $85 million Niche Multi-Media
Remote
8/2021 - 02/2024
Lead Digital Strategist
Mosaic Media - Multi-Vertical Digital Ad Agency
Remote
2/2021 - 8/2024
Marketing Manager
BG Williams Asphalt - Local Paving Company
DFW, TX
6/2012 - 8/2020
Salaried Retail Manager
Walmart & Goodwill - High Volume Stores
Various Locations
EDUCATION
Western Governors University
Grad 2024
Masters of Science - Marketing
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Olivet Nazarene University
Grad 2012
Bachelor of Arts - History
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KEY ACHIEVEMENTS
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Increased margin by 15% by streamlining internal processes for digital media buys.
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Mentored several direct reports for promotion by teaching them new skills and business processes.
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YoY customer growth of 10%, which translated to millions of dollars in revenue, for corporate brands by planning and executing digital marketing strategy.
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Exceeding all KPI goals through A/B testing, increased data gathering, and personalized CRM usage