I led a team of top-tier marketing specialists to execute a digital marketing strategy for the premier equestrian roadside assistance brand in the market today. I was directly responsible for ensuring that marketing materials met quality standards and were delivered on time. I maintained cohesive messaging throughout paid social, organic social, email, and SEM. 

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Alongside my marketing team, we developed and executed A/B tests, created audience personas, managed six-figure paid media budgets, and achieved 10% YoY customer growth.

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Please check out USRider.org to find out more about the brand, socials, and see the strategy in play.

Equine.com is an online marketplace to buy & sell horses. By leading a small team of interns, we added a blog and re-vamped the newsletter. The blog provided content for the newsletter, increased SEO, and was another reason for consumer to visit the site. 

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By adding a blog, I was able to gather additional consumer behavior data that was imported into the CRM for use in personalizing the newsletter.

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We optimized the layout and content of the newsletter with multiple A/B tests which eventually increased the open rate to 49%. From the newsletter and blog, we saw an increase in web traffic and horse sales.

 

 Check out Equine.com to find out more about the brand. 

A Home For Every Horse is an effort of the Equine Network Foundation, a not-for-profit. I created the organic marketing strategy for A Home For Every Horse and executed it. I increased how active the social media profiles were, posting at least 5x per week. I gathered UGC from followers and launched a month-long UGC campaign on social. 

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The UGC campaign highlighted the impact of the not-for-profit, increased our social following, and increased the number of participating horse rescues.

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The results were astounding:

• 23% increase in horse rescue joining the A Home For Every Horse organization

• 31% Increase in horse adoptions

• 5% Increase in social engagement and followers

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Check out AHomeForEveryHorse.com for more about the brand, its socials, and to see the marketing at work.

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While working for an agency, I developed & implemented several paid media strategies across several industries that had positive results for all my clients. Some of the results are:

• Selling through an E-comm product with a 200% ROAS

• Multiple Federal, State, and local election victories

• Recruiting employees to re-open retail locations after COVID

• 25% increase in leads for local service business

• Increasing agency profit margin by 15% by streamlining media buys