USRider:
D2C Subscription
Digital Strategy & Marketing Project Management
I led a team of top-tier marketing specialists to execute a digital marketing strategy for the premier equestrian roadside assistance brand in the market today. I was directly responsible for ensuring that marketing materials met quality standards and were delivered on time. I maintained cohesive messaging throughout paid social, organic social, email, and SEM.
Alongside my marketing team, we developed and executed A/B tests, created audience personas, managed six-figure paid media budgets, and achieved 10% YoY customer growth.
Please check out USRider.org to find out more about the brand, socials, and see the strategy in play.
Use of AI in Marketing:
Vibe Coding & Paid Media Optimization
This is a sample project in which both Claude.ai and ChatGPT were used to ideate, code, and provide instruction on building a paid media analyzer. The UI/UX is contained on this site as a demo. Future iterations will include API hookups to analyze campaigns in real-time.
A Home For Every Horse:
Not-For-Profit Marketing
Organic Social Strategy & Execution
A Home For Every Horse is an effort of the Equine Network Foundation, a not-for-profit. I created the organic marketing strategy for A Home For Every Horse and executed it. I increased how active the social media profiles were, posting at least 5x per week. I gathered UGC from followers and launched a month-long UGC campaign on social.
The UGC campaign highlighted the impact of the not-for-profit, increased our social following, and increased the number of participating horse rescues.
The results were astounding:
23% increase in horse rescues joining the A Home For Every Horse organization
31% Increase in horse adoptions
500+% Increase in organic social engagement across all profiles
Check out AHomeForEveryHorse.com for more about the brand, its socials, and to see the marketing at work.
Equine.com:
Online Marketplace
Email & Content Marketing
Equine.com is an online marketplace to buy & sell horses. By leading a small team of interns, we added a blog and re-vamped the newsletter. The blog provided content for the newsletter, increased SEO, and was another reason for consumer to visit the site.
By adding a blog, I was able to gather additional consumer behavior data that was imported into the CRM for use in personalizing the newsletter.
We optimized the layout and content of the newsletter with multiple A/B tests which eventually increased the email open rate to 49 and website traffic by 12.7%
Check out Equine.com to find out more about the brand.
Paid Media Agency:
E-comm, Political, Lead Gen
Paid Media Strategy & Execution
While working as the top strategist for an agency, I developed & implemented several paid media strategies across several industries that had positive results for all my clients. Some of the results are:
Selling through an E-comm product with a 200% ROAS
Multiple Federal, State, and local election victories
Recruiting employees to re-open retail locations after COVID
25% increase in leads for local service business
Increasing agency profit margin by 15% by streamlining media buys