USRider:
D2C Subscription
Digital Strategy & Marketing Project Management
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I led a team of top-tier marketing specialists to execute a digital marketing strategy for the premier equestrian roadside assistance brand in the market today. I was directly responsible for ensuring that marketing materials met quality standards and were delivered on time. I maintained cohesive messaging throughout paid social, organic social, email, and SEM.
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Alongside my marketing team, we developed and executed A/B tests, created audience personas, managed six-figure paid media budgets, and achieved 10% YoY customer growth.
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Please check out USRider.org to find out more about the brand, socials, and see the strategy in play.
Use of AI in Marketing:
Vibe Coding & Paid Media Optimization
This is a sample project in which both Claude.ai and ChatGPT were used to ideate, code, and provide instruction on building a paid media analyzer. The UI/UX is contained on this site as a demo. Future iterations will include API hookups to analyze campaigns in real-time.
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A Home For Every Horse:
Not-For-Profit Marketing
Organic Social Strategy & Execution
A Home For Every Horse is an effort of the Equine Network Foundation, a not-for-profit. I created the organic marketing strategy for A Home For Every Horse and executed it. I increased how active the social media profiles were, posting at least 5x per week. I gathered UGC from followers and launched a month-long UGC campaign on social.
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The UGC campaign highlighted the impact of the not-for-profit, increased our social following, and increased the number of participating horse rescues.
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The results were astounding:
23% increase in horse rescues joining the A Home For Every Horse organization
31% Increase in horse adoptions
500+% Increase in organic social engagement across all profiles
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Check out AHomeForEveryHorse.com for more about the brand, its socials, and to see the marketing at work.
Equine.com:
Online Marketplace
Email & Content Marketing
Equine.com is an online marketplace to buy & sell horses. By leading a small team of interns, we added a blog and re-vamped the newsletter. The blog provided content for the newsletter, increased SEO, and was another reason for consumer to visit the site.
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By adding a blog, I was able to gather additional consumer behavior data that was imported into the CRM for use in personalizing the newsletter.
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We optimized the layout and content of the newsletter with multiple A/B tests which eventually increased the email open rate to 49 and website traffic by 12.7%
Check out Equine.com to find out more about the brand.
Paid Media Agency:
E-comm, Political, Lead Gen
Paid Media Strategy & Execution
While working as the top strategist for an agency, I developed & implemented several paid media strategies across several industries that had positive results for all my clients. Some of the results are:
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Selling through an E-comm product with a 200% ROAS
Multiple Federal, State, and local election victories
Recruiting employees to re-open retail locations after COVID
25% increase in leads for local service business
Increasing agency profit margin by 15% by streamlining media buys