About Me.

I’m a results-driven marketer specializing in building data-backed digital strategies that integrate paid, organic, and emerging AI-powered approaches. I began my career with hands-on keyboard experience in programmatic advertising, and I loved it. I actually learned how to use Meta Ads Manager by spending my own money on ads to see how the platform worked. Today I lead teams with clarity and accountability, ensuring every initiative is executed with precision and measurable impact. One aspect of my work I enjoy is mentoring those junior to me to advance their careers. 

 

Outside of work, I live in the Dallas-Fort Worth, TX area with my wife, two dogs, sheep, and horse. I continue to sharpen my culinary skills, experimenting with different ingredients and recipes. As an outdoorsman, I especially like new wild-game recipes. As you can see from my portfolio, I enjoy horses and am learning to become a proficient horseman. It's certainly a humbling and patience building endeavor, as I've already fallen off more than once! Overall, learning new skills and hobbies is how I spend a lot of my free time. When I'm not doing that, I spend time with my wife catching a rodeo.