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The famous "Think small" ad launched by DDB for VW. VW was established in the US in 1955 and had some serious hurdles to get over. Volkswagen was "the people's car" of Germany and was essentially started by Hitler and Ferdinand Porsche. Only 6 years after the conclusion of WWII, the company came to America. Another contemporary of "Mad Men" was the agency Doyle Dane Bernbach, which is created the VW campaign that helped launch the company in the US. The company came up with t

The Marlboro Man was one of the most iconic and successful marketing campaigns of the 20th Century. It initially featured successful men from all walks of life as Marlboro Man was one of accomplishment. Men featured were academics, businessmen, prominent members of the arts, military, and rugged cowboys. One distinct feature of the initial campaign was that Marlboro Men had a military style tattoo on the back of their hand. Eventually, iconic cowboy imagery was primarily used

Understanding your customer is the foundation of every successful marketing effort. You can have the best product, the best ads, and the best brand—but if you don’t know who you’re talking to or what matters to them, none of it will land. Fortunately, customer research doesn’t require expensive tools, massive data sets, or a market research degree. Anyone can start building real customer insight using simple research methods 1. Primary Research: Just Ask'em Primary research i

Marketing has a lot of jargon, but few terms confuse people more than growth, performance, and brand marketing. If you’re new to the field, or a business owner trying to understand who you should hire, these terms are often used interchangeably. However, each skill set plays a different role in moving a business forward. When you understand how they work together, you can build a marketing strategy that’s scalable, sustainable, and actually drives revenue. Let’s break them do

Small businesses and owner/operators have it tough when it comes to marketing, because they have to do it all by just figuring it out. It doesn't have to be all bad, though. By avoiding these top 5 marketing mistakes, small businesses can have a scalable marketing program. Mistake #1. Not Marketing at All Many businesses unintentionally rely on word-of-mouth as their entire marketing strategy. They wait for referrals, repeat customers, or “organic discovery” and assume that