Marketing History

The famous "Think small" ad launched by DDB for VW. VW was established in the US in 1955 and had some serious hurdles to get over. Volkswagen was "the people's car" of Germany and was essentially started by Hitler and Ferdinand Porsche. Only 6 years after the conclusion of WWII, the company came to America. Another contemporary of "Mad Men" was the agency Doyle Dane Bernbach, which is created the VW campaign that helped launch the company in the US. The company came up with t

The Marlboro Man was one of the most iconic and successful marketing campaigns of the 20th Century. It initially featured successful men from all walks of life as Marlboro Man was one of accomplishment. Men featured were academics, businessmen, prominent members of the arts, military, and rugged cowboys. One distinct feature of the initial campaign was that Marlboro Men had a military style tattoo on the back of their hand. Eventually, iconic cowboy imagery was primarily used