Marketing Basics

Understanding your customer is the foundation of every successful marketing effort. You can have the best product, the best ads, and the best brand—but if you don’t know who you’re talking to or what matters to them, none of it will land. Fortunately, customer research doesn’t require expensive tools, massive data sets, or a market research degree. Anyone can start building real customer insight using simple research methods 1. Primary Research: Just Ask'em Primary research i

Marketing has a lot of jargon, but few terms confuse people more than growth, performance, and brand marketing. If you’re new to the field, or a business owner trying to understand who you should hire, these terms are often used interchangeably. However, each skill set plays a different role in moving a business forward. When you understand how they work together, you can build a marketing strategy that’s scalable, sustainable, and actually drives revenue. Let’s break them do

Small businesses and owner/operators have it tough when it comes to marketing, because they have to do it all by just figuring it out. It doesn't have to be all bad, though. By avoiding these top 5 marketing mistakes, small businesses can have a scalable marketing program. Mistake #1. Not Marketing at All Many businesses unintentionally rely on word-of-mouth as their entire marketing strategy. They wait for referrals, repeat customers, or “organic discovery” and assume that